What We Do
- Online marketing plans
- Web site creation
- Web site maintenance
- User interface design
- Search engine optimization
- Pay-per-click campaigns
- Email marketing
- Online newsletters
- Competitive analyses
- Online learning
- Online research
- Web site traffic monitoring & analysis
- Ecommerce strategies
- Shopping cart customization & implementation
- Logo & business identity development
Through a carefully
based on a marketing approach to Web site design, we help you
- Assess the effectiveness of your current
- Clarify what your customers want from
- Recommend how to give it to them
- Develop a plan based on your budget and
- Implement the plan
- Keep your site fresh and alive so that
your customers return regularly
- Assess the strengths and weaknesses of your current Web site
against what you would like it to do.
The Web has come into being and grown so quickly, it's no surprise
sites are outdated. Now is a good time to take a hard look at
your site to see if it more closely resembles your current business
or a past brochure.
- Determine what the target market wants from your Web site.
Our background using a disciplined marketing approach allows
us to know what questions to ask.
- Analyze how your competition presents itself on the Web.
How do the leaders in your industry present themselves? We
assess the marketplace, looking at what works and what doesn't.
Our experience with countless competitive analyses gives us an
uncommonly clear perspective.
- Recommend a range of solutions from which you can choose.
Your budget, your needs, your schedule are all considered.
We offer choices and phased approaches that allow you to comfortably
reach your Web site goals.
- Implement the agreed upon changes.
We lay out the schedule with responsibilities, assuring the
project progresses quickly to completion.
- Maintain your site - with one purpose - to keep your Web
site closely aligned to your business needs.
According to PC Magazine author John Clyman, this may be the
most important and most overlooked step in the Web site development
"You wouldn't buy a house without an inspection, much less
live in one for years without any upkeep, maintenance, or improvements.
Your customers wouldn't be happy if you ran your Web site that
way, either-forcing them to cope with ramshackle HTML pages, broken
links, out-of-date information, and a structure that didn't respond
to their needs. Yet too many sites reveal the electronic equivalent
of peeling paint and decaying foundations. And as with real estate,
your site's shortcomings may not be obvious, but they may be reducing